Data and Personalisation
Data Services
Data management is critical to the success of any direct mail campaign. We can optimise your data to improve campaign success rates and metrics. Use our data management service to improve ROI, customer satisfaction and reduce wastage from inaccurate mailing.
Data management is all about treating data responsibly and professionally engaging with your target audience.
We are GDPR (General Data Protection Regulation) compliant and here are some of the ways we can manage your data:
- Goneaway Suppression - Checking and removal of records where they have moved from their address
- Duplication Removal - Various checks to ensure that duplicated records are removed
- PAF Verification - Checking for data accuracy with the Post Office Address File
- Death Register Check - Checking with the Death Register to ensure that records are not recently deceased
- Preference Services - Checking opt-out subscribers with FPS, MPS and TPS
- Data Enhancement - Adding extra fields to enhance information, perhaps from other databases and/or data sources
- Mailing List Preparation - We can supply your final database back to you cleansed and ready to use
Personalisation
Personalised direct mail is more likely to get opened and read. It's why we make personalisation so easy. So whether you pick laser or inkjet, we'll take the stress away by ensuring your data is correctly formatted for a perfect print finish.
Response EPM can mono or colour digital laser personalise letters, leaflets, flyers and more. We will set and proof your documents to position the address block so that it appears in the window of the envelope. From simple address block and salutation to multiple merge drop-ins, all levels of personalisation are possible.